Thank you for your interest in participating in the PHFW Future Designers Showcase, a platform dedicated to discovering and promoting emerging fashion talents.
Please take a moment to carefully review the participation guidelines below before completing and submitting the interest form. Kindly note that by proceeding with registration, you confirm that you have read, understood, and accepted the terms and conditions outlined below.
Registration: Registration for the PHFW Future Designers Contest is free of charge.
Eligibility Criteria: Shortlisted applicants must meet at least one of the following requirements:
Must have graduated from a recognised fashion academy; or
Must have established their fashion brand within the 12 months preceding August 2026.
Collection Requirement: Each selected designer will present a capsule collection of 10 looks on the runway. In line with this year’s theme, designers are encouraged to incorporate at least 60% heritage textiles into their collection.
All garments must be fully completed and available on the fitting date communicated by the PHFW Team.
Judging Criteria
Contesting designers will be evaluated by the judging panel based on the following:
Creative inspiration and concept development
Fashion illustration, theme and design interpretation
Runway presentation
Garment construction and finishing
Brand identity and marketing potential
Fittings and Show Readiness: All contesting designers are required to attend the scheduled fitting session with their complete 10-piece collection, as communicated by the PHFW Team.
On show day, contesting designers must be present at the venue at least one hour before showtime for final preparations and backstage coordination.
Guest Arrival: Designers are advised to ensure that their guests arrive at least 30 minutes before showtime to allow for smooth accreditation, seating, and audience management.
Backstage Access: Contesting designers are not permitted to have personal assistants backstage.
Backstage support and coordination will be managed by the PHFW production team.
Acceptance of Terms: By submitting the PHFW Future Designers Showcase interest form, applicants confirm that they have read, understood, and agreed to comply with all participation guidelines and requirements stated above.
